LOGO RATIONALE


The graphic of the dot is the basic design element for the logo. These circular dots suggest a top view of people's heads. Laid out to form a larger circle, these dots represent individuals coming together to form a group with a shared purpose - that is, to work towards improved animal protection and welfare. The repeated circular shape used for both individuals as well as the larger group portray the common mission and balanced exchange of knowledge that will take place at the conference. The circular shape also suggests movement and dynamism, thus portraying the change this conference could make for animal protection in Asia and throughout the world.